PR risks of Influencer Marketing

The world is in a place where traditional marketing is getting less and less effective as time goes by; digital marketing and especially influencer marketing

are we being easily influenced when it comes to our fashion choices?

Fashion is constantly changing, and everyone is desperate to keep up with the latest fashion trends being introduced. Whether you see new fashion trends in

Does social media do more harm than good?

I am sure that most of you are aware, Social Media plays a massive part in today’s society with people worldwide living in a virtual

Using Instagram Influencer’s Followings

Brands use Instagram to not only gain their following but to promote and sell their products. The two main ways that this is done is

B.P – Bloody Poor PR

PR plays a vital part in maintaining a company’s image, however this cannot be done correctly creating a damaging effect on how the company looks

Influencers – smart PR stunt or a brands laziness ?

When you think of a PR stunt, you think of marketing techniques such as advertisements and sponsorships mainly. However, coming into a the 21st century, the