What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and

A showcase of Leeds Beckett University's students in the School of Public Relations and Journalism
What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and
by Emily Jarvis Now that we’re a little over halfway through 2017, it is time to reflect on some of the campaigns we’ve seen this
by Abbie Wilson In its recent Valentine’s Day campaign, fabric Softener brand Snuggle invited consumers to create personalized videos with the help of mascot Snuggle
by Gabby Holdsworth The fear of terrorism has reached its highest with numerous attacks across the world gaining attention to all those who have access