What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and

A showcase of Leeds Beckett University's students in the School of Public Relations and Journalism
What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and
Campaigns are the heart of a traditional approach to PR. Every brand has created one and more often than not it has increased their sales.