Campaigns are the heart of a traditional approach to PR. Every brand has created one and more often than not it has increased their sales.
The PR industry as a part of a fast moving 24/7 digital era has been facing several challenges. This highly competitive market produces an immense number
“We don’t buy ads, we don’t write stories for reporters and we don’t come up with catchy phrases to make people buy a product they
A working father’s perspective on being a communications professional whilst balancing a Master’s degree and parenthood. Advice on how to survive. I’m 37 years old,
Leeds Beckett Public Relations graduates are top of the class when it comes to professional prowess and academic achievement with a total of seventeen prizes
Climate change is considered the most serious issue that humans have to face in this 21st century. However, climate change awareness and the understanding of