Has the representation of Fashion PR in the media lead to a negative perception of the industry?

Areas of the fashion industry have often been perceived as ‘trivial’ as it is commonly associated with simply ‘looking good’ and having no true moral

What Really Makes A Campaign Successful?

What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and

Does sustainable and ethical communication really work in the fashion industry?

In recent years, it has become essential for fashion retailers to adopt both ethical and sustainable communication in their Public Relations and Marketing functions in

Influencer Marketing Just Keeps On Growing

The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could

The Grime Crime: Exploring the contrast between Public Relations in Pop Music and Rap Music…

Within the world of Public Relations and in particular Music Public Relations, there has always seemed to be a clash or more a divide between

‘Wrapped up’ in the music: How people across the world have responded to their Spotify streaming statistics and most cherished choons.

Swedish music streaming platform Spotify has flourished over the passing years in its success. The company’s global fame is evident from artists all over the