Has the representation of Fashion PR in the media lead to a negative perception of the industry?

Areas of the fashion industry have often been perceived as ‘trivial’ as it is commonly associated with simply ‘looking good’ and having no true moral

What Really Makes A Campaign Successful?

What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and

PR careers: A guide to a career in pr 2020

As the year of 2020 approaches an end, this blog post highlights the changes in PR careers as well as further career information on the profession.

PR risks of Influencer Marketing

The world is in a place where traditional marketing is getting less and less effective as time goes by; digital marketing and especially influencer marketing

Influencer Marketing Just Keeps On Growing

The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could

Innovations for Promoting Environmental Sustainability Amongst Millennials

According to World Economic Forum, Climate change has become one of top 10 biggest issue in our global[1]. We – human being are already seeing