Areas of the fashion industry have often been perceived as ‘trivial’ as it is commonly associated with simply ‘looking good’ and having no true moral
What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and
In recent years, it has become essential for fashion retailers to adopt both ethical and sustainable communication in their Public Relations and Marketing functions in
In the scorching Summer of 2019 I visited one of my favourite cities in the UK, London. When I was there I visited some of
The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could
A short story of my trip walking around the tourist attractions of Paris.