Has the representation of Fashion PR in the media lead to a negative perception of the industry?

Areas of the fashion industry have often been perceived as ‘trivial’ as it is commonly associated with simply ‘looking good’ and having no true moral

What Really Makes A Campaign Successful?

What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and

Does sustainable and ethical communication really work in the fashion industry?

In recent years, it has become essential for fashion retailers to adopt both ethical and sustainable communication in their Public Relations and Marketing functions in

Influencer Marketing Just Keeps On Growing

The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could

Emotional Intelligence in PR

According to Spreckley, emotional intelligence is defined as “the capacity to be aware of, control and express one’s emotions, and to handle interpersonal relationships empathetically”.

How to solve a problem like…a PR pro

With all professions, there are some core skills needed in order to do a job and do it well. For PR, the skills that probably