Areas of the fashion industry have often been perceived as ‘trivial’ as it is commonly associated with simply ‘looking good’ and having no true moral
Category: Trends in Public Relations
What Really Makes A Campaign Successful?
What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and
Does sustainable and ethical communication really work in the fashion industry?
In recent years, it has become essential for fashion retailers to adopt both ethical and sustainable communication in their Public Relations and Marketing functions in
Influencer Marketing Just Keeps On Growing
The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could
Emotional Intelligence in PR
According to Spreckley, emotional intelligence is defined as “the capacity to be aware of, control and express one’s emotions, and to handle interpersonal relationships empathetically”.
How to solve a problem like…a PR pro
With all professions, there are some core skills needed in order to do a job and do it well. For PR, the skills that probably