What makes a campaign successful? It is really difficult to say. Every single campaign is different, and is effective in its own way. Companies and
Tag: advertising
PR risks of Influencer Marketing
The world is in a place where traditional marketing is getting less and less effective as time goes by; digital marketing and especially influencer marketing
Vlog: Do companies really need social media?
JD Wetherspoon have recently launched a company wide social media blackout, as reported by The Drum. This news, along with previous research that 87% of
The Problem With Pepsi
By Sophie Pickerden @SophieBlogPR Pepsi is one of the most well-known brands in the world and with this comes great responsibility. Throughout the years, Pepsi have
All in good fun? PR and the gambling industry
by James Chadwick During Sutton United’s fifth round FA cup tie with Arsenal at the Borough Sports Ground, reserve goalkeeper Wayne Shaw made an error
