The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could

A showcase of Leeds Beckett University's students in the School of Public Relations and Journalism
The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could
To be clear from the start of this blog, the answer is NO! For years there has been great confusion between the two and for
JD Wetherspoon have recently launched a company wide social media blackout, as reported by The Drum. This news, along with previous research that 87% of
by Karen Guterres-Uitomo In the past decade, YouTube stars have gone from story tellers, to stars, to major market influencers. Being a celebrity and producing a number one
by Emily Jarvis Originally from a small village in the midlands, clubs, cocktail bars and shopping centres wasn’t exactly what I was used to (you
by Kyle Levi Wick The rise of the digital age has completely revolutionised the world of PR and Marketing for not only the gaming industry,