The new trend in the marketing industry, influencer marketing. Over the past decade, as technology advanced and iPhones became the most essential item you could
Tag: marketing
Is PR the same as Marketing?
To be clear from the start of this blog, the answer is NO! For years there has been great confusion between the two and for
Vlog: Do companies really need social media?
JD Wetherspoon have recently launched a company wide social media blackout, as reported by The Drum. This news, along with previous research that 87% of
YouTubers Turn Influencers
by Karen Guterres-Uitomo In the past decade, YouTube stars have gone from story tellers, to stars, to major market influencers. Being a celebrity and producing a number one
A Day in the Life of a Midlander Studying PR at Leeds Beckett
by Emily Jarvis Originally from a small village in the midlands, clubs, cocktail bars and shopping centres wasn’t exactly what I was used to (you
A New Dawn For Gaming PR?
by Kyle Levi Wick The rise of the digital age has completely revolutionised the world of PR and Marketing for not only the gaming industry,
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